Down Spain

An experiment for inclusive education

This campaign is a combination of the two things I love most about advertising: that it is non-profit and that it is real.

When Down España briefed us this campaign, I learned a lot about Down Syndrome, about how families live with it with, about people who suffer from it (or live it) and about how schools treat the subject. We were surprised to find ourselves faced with the duality of going to school like any other child or going to a special education school with other children with disabilities.

The thing was that when we learned a little about Down Syndrome we understood that there was no reason why children with this +1 chromosome could not go to school with children without disabilities. The children with and without DS made no difference and this made us realize that we were right about our campaign idea: Children see no differences.

Art Director. Alba Da Virgi
Copywriter. Alba Jordan
Agency. Tiempo BBDO
Client. Down Spain

World Down Syndrome day 2021

DOWN ESPAÑA has once again entrusted us with the campaign for World Down Syndrome Day. For this campaign they needed something that will continue to bring us a little closer to normalization every year. We needed something to learn to look with our own eyes other than those that society has forced on us. So we wanted to remove the blindfold of early trials, stereotypes and superficiality. We wanted to show that people with Down syndrome may have had our same experiences and that they can have the same affinity with anyone regardless of whether they have DS or not. For one day we wanted to unite, we wanted nothing to separate us.

Art Director. Alba Da Virgi
Copywriter. Alba Jordan
Agency. Tiempo BBDO
Client. Down Spain

Cola Cao

Let's pick up where we left off: “Are you ready?”

This was a campaign that has occupied us all of 2020 with many brief changes. Covid caught us all a bit by surprise, so we wanted to show that when we got out, we could get everything back where we left it:

Art Director. Alba Da Virgi
Copywriter. Alba Jordan
Agency. Tiempo BBDO
Client. ColaCao

ColaCao + PlayStation

With this ColaCao promotion with PlayStation we had a great time. It was the perfect moment to be able to play a lot with the art direction and look for resources and tools that would give the piece visual richness. There was a lot of attention to detail in all phases of production and it ended up having an aesthetic that takes us to the gaming world without leaving ColaCao.

Art Director. Alba Da Virgi
Copywriter. Alba Jordan
Agency. Tiempo BBDO
Client. ColaCao

Vueling Airlines

New Visual Code 2019

Vueling wanted to update itself through an evolution of its visual code without losing its key elements such as the heart or clearly understanding that it is an airline. In addition, there were some problems to be solved, such as the presence of yellow, the relevance of the channels available to book flights and the fact that the scheme limited the messages too much and left little room for creativity.

With the new visual code we have achieved an update of Vueling's look and feel, in addition to more flexibility in our messages and more relevance in elements that the client wanted to highlight, such as color, price and channels.

Art Director. Alba Da Virgi
Copywriter. Nando Sanz
Agency. McCann Barcelona
Client. Vueling Airlines

Save the Brief

C de C 2018

How do you get someone who hates advertising to come give the C de C a talk?

We wanted Vivienne Westwood, an icon of fashion and ecology, to come give a Talk at the C de C 2018. The only problem was that Vivienne hates advertising and she has made it clear publicly several times. What did we do? We invited her to something that she could not refuse: to ask for help. We offered her the C de C as a platform where she would see no business, no hype, no lies, just creatives willing to help her cause.

This idea led us to the C de C for young talents to participate in the Hack for Good sponsored by Facebook.

Duetto

Brother Barcelona 2017

Duetto | Matching Music Lovers is an app with which you talk through music. We have all had our conversations based on songs, artists and musical genres. We often think that if that person matches our musical tastes it is a better match, what if you could only speak with music? You would find your perfect duo.

Idea and Art Direction. Alba Da Virgi

⚡️Winning idea in Push The Power (Brother School Festival of creativity) ⚡️